The Best Ways to Advertise on College Campuses
As a market, college campuses are unique. They are filled with people from a very specific demographic — mostly aged 18 to 22. They are places where people are naturally inquisitive and high-energy....
Author: APG Exhibits
Benefits of Modular Trade Show Exhibits
When it comes to marketing a product or service, a trade show display is an invaluable asset. With a well–designed and dynamic show display, your brand is far likelier to make impressions and draw...
Types of Trade Show Displays
The competition for brand recognition is rarely more intense than on the floor of a trade show, where vendors across numerous industries set up displays to court consumers and investors. Some of these displays...
A Guide to Trade Show Signs
Ready to make your presence felt at an upcoming trade show? If so, you’ll need engaging, eye-catching trade show signs and banners to garner attendees’ attention consistently. Simply setting up a booth at a...
How to Choose an Exhibit Builder
Trade shows are a big deal. According to tsnn.com, 81 percent of trade show attendees have buying authority. Additionally, a staggering 99 percent of marketers say nothing compares to the value of trade...
The Benefits of Using Tablets at Trade Shows
If you’re a tablet user, you know what an extremely valuable — maybe even indispensable — business tool it can be. But did you know that a tablet can also help you maximize your...
How to Drive Traffic With Feather Flags
Feather flags, also known as bow flags or swooper flags, offer a great way to attract attention in an outdoor environment. Use these colorful, dynamic, inexpensive flying banners to display your company’s logo or...
Guerilla Marketing Tips for Outdoor Trade Show Events
Outdoor trade shows offer a fun, relaxed atmosphere where attendees can enjoy the fresh air and sunshine as they wander from one exhibit to another. Guerilla marketing can attract attention to your outdoor trade...
Drive Traffic to Your Trade Show Booth With Guerilla Marketing Tactics
Are you dissatisfied with the low return on investment generated by your trade show exhibits? Does it seem that too many trade show attendees give your booth nothing more than a cursory glance, then...
How to Stand out at an Outdoor Event
Marketing your business at an outdoor event is a great way to bring in new customers. Many festivals and sports events look to local businesses for on-site food and entertainment. Other outdoor events look...
Unique Uses for Banner Stands
Exhibiting at trade shows is an effective way to promote your products and services. Most attendees go to trade shows to learn about what’s new. And many decision-makers find new products there. No...
Uses for Trade Show Displays Outside of Trade Shows
There are many possible uses for trade show displays of all sizes, no matter what kind of product or service you have on offer. You’ll be exposing your business to a wide range of...
How do you capture leads at trade shows?
Collecting lead data at trade shows used to involve having attendees write their contact information in a notebook or collecting business cards in a fishbowl. The notebook method often resulted in illegible handwriting, and...
Using Social Media at Trade Shows
If you’re planning to attend an upcoming trade show, social media should be a big part of the plan. In this day and age, social media is one of the best ways to reach...
Trade Show Displays: Size Matters, Display Selection, Event Location and Other Questions.
Get Your Trade Show Display on the Road Generally, Trade Show exhibit spaces are appointed based on an exhibitor’s participation in previous shows. Exhibitors who attended previously are contacted first and allowed to select...