How to Drive Traffic With Feather Flags


Feather flags, also known as bow flags or swooper flags, offer a great way to attract attention in an outdoor environment. Use these colorful, dynamic, inexpensive flying banners to display your company’s logo or convey a short, simple marketing message at concerts, trade shows or other outdoor gatherings. Because people can see feather flags from great distances, they can serve as a highly visible beacon that lures passersby to your exhibit. You can drive traffic with feather flags by following these simple steps.

Feather Flags Use Movement to Capture the Eye

An important advantage of using feather flags for outdoor advertising is that they use motion to generate additional attention. Unlike a static wall sign or banner, feather flags are whipped by the wind or even a gentle breeze. Think of how many times you’ve been driving along and noticed a feather flag dancing in the wind outside a car dealership, retail store or supermarket grand opening.

Feather Flags Offer Maximum Placement Flexibility and Ease of Use

A benefit of using feather flags at outdoor events is that you can place them just about anywhere. Set up your feather flag in a matter of minutes and place it in a high-traffic area at the venue to gain exposure to the maximum number of attendees. You can even move it around to different spots as the traffic flow changes over the course of the day or evening. Walking feather flag banners that attach to a backpack are also available and provide the additional benefit of mobility. A person wearing the backpack can easily navigate through the crowd and convey your unique marketing message.

The Importance of Choosing High-Quality Feather Flags

Feather flags are exposed to rain, wind and brilliant sunshine. To get the best return on your investment, it is imperative to choose a feather flag manufacturer that uses high-quality materials that provide maximum durability and longevity and will not fade over time.
APG offers eye-catching, expertly crafted feather flags for all types of outdoor events and venues. Contact us to learn more about how to drive traffic with feather flags advertising. And be sure to check out our trade show advice blog for more tips and tricks to help you stand out from the competition.


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  • Great tips here! Feather flags are a great way to grab attention to your business, but it’s important to make sure it’s working the best way for you.