Product Demos at Trade Shows
Showing trade show attendees how your product works and letting them see firsthand how it can benefit them is an amazing way to turn prospects into customers. A good product demonstration at your trade...
Category: Trade Show Advice
The Top Reasons to Include Trade Shows in Your Marketing Mix
Everyone loves a good trade show. They are high energy, and they are packed with people working in the same industry. Why, then, are there companies that avoid trade show marketing? Perhaps it...
How Much Should I Spend on a Trade Show Display? A Guide to Trade Show Display Budgeting
If there is something that business professionals across countless industries can agree on, it’s that trade shows provide an unrivaled return on investment. There is no better way to meet more people — whether...
APG Video Series – FREE Trade Show Event Planning Guide
APG Exhibits launches new video blog series. Our video blog will be updated with insightful and engaging video content to help you and your team improve your events and learn how to be successful...
A Guide to Designing a Banner Stand
Those of us who spend time at trade shows know how important and effective good banner stands can be. At their best, they cast your brand in an authoritative and professional light. They’re the...
The Best Ways to Advertise on College Campuses
As a market, college campuses are unique. They are filled with people from a very specific demographic — mostly aged 18 to 22. They are places where people are naturally inquisitive and high-energy....
Types of Trade Show Displays
The competition for brand recognition is rarely more intense than on the floor of a trade show, where vendors across numerous industries set up displays to court consumers and investors. Some of these displays...
How to Choose an Exhibit Builder
Trade shows are a big deal. According to tsnn.com, 81 percent of trade show attendees have buying authority. Additionally, a staggering 99 percent of marketers say nothing compares to the value of trade...
The Benefits of Using Tablets at Trade Shows
If you’re a tablet user, you know what an extremely valuable — maybe even indispensable — business tool it can be. But did you know that a tablet can also help you maximize your...
How to Drive Traffic With Feather Flags
Feather flags, also known as bow flags or swooper flags, offer a great way to attract attention in an outdoor environment. Use these colorful, dynamic, inexpensive flying banners to display your company’s logo or...
Guerilla Marketing Tips for Outdoor Trade Show Events
Outdoor trade shows offer a fun, relaxed atmosphere where attendees can enjoy the fresh air and sunshine as they wander from one exhibit to another. Guerilla marketing can attract attention to your outdoor trade...
Drive Traffic to Your Trade Show Booth With Guerilla Marketing Tactics
Are you dissatisfied with the low return on investment generated by your trade show exhibits? Does it seem that too many trade show attendees give your booth nothing more than a cursory glance, then...
How to Stand out at an Outdoor Event
Marketing your business at an outdoor event is a great way to bring in new customers. Many festivals and sports events look to local businesses for on-site food and entertainment. Other outdoor events look...
Unique Uses for Banner Stands
Exhibiting at trade shows is an effective way to promote your products and services. Most attendees go to trade shows to learn about what’s new. And many decision-makers find new products there. No...
How do you capture leads at trade shows?
Collecting lead data at trade shows used to involve having attendees write their contact information in a notebook or collecting business cards in a fishbowl. The notebook method often resulted in illegible handwriting, and...