Banner Stand Basics: Choosing the Best Banner Stand for Your Business

Whether you are a seasoned trade show veteran with many trade shows under your belt or simply want a banner stand to showcase your restaurant’s menu; let these tips guide you in choosing the most attractive and effective banner stand to represent your brand.

You might think of a banner stand as a trade show staple, but they are really far more versatile and useful than you might think. Banner stands are very cost-effective and versatile and can be used time and time again from complimenting a sales presentation to a trade show exhibit.

Banner Stand Basics:


Let’s briefly go over the fundamentals of banner stands. They are basically a portable billboard; the banner displays your advertisement or graphics on a moveable stand. You have probably seen them at trade shows or outside of a local business. They are not only convenient but also attractive and cost-efficient.

You have a plethora of options when it comes to designing your banner stand and you can always add some display additions to really make your banner stand out from the rest of the competition. When choosing a banner stand, think of where it will be used-outside of your storefront or at a trade show exhibit? From there you can decide if you want roll up or pop up banner. Pop ups are the most common at expositions and trade shows; they are relative big in size and can be seen by a large number of people thus making it the most useful in that environment. Roll ups are a great option for companies on a budget. This type is also very attractive and very easy to carry around if you will use it at multiple locations.

After you make that decision, you also have options in the stand itself-retracting, non-retracting, spring-back, and telescopic. The retracting stand is more convenient in regards to setting up, but might be too heavy for travel. The non-retracting stand can be more complex in terms of initial set up and storage, but is more manageable. The telescopic stand is popular for its adaptability (you can use various banner types with the same stand), and ease of changing the banner height. Spring back stands are known for being inexpensive and durable.

If you are thinking about using banner stands outdoors; there are also specially designed banners which are designed to endure the time and weather. Keep in mind that you could also use a sidewalk sign or a water base outdoor sign or even an outdoor billboard by itself or in addition to the banner stand.

Banner stands have taken advertising to another level. They are durable, inexpensive, portable, and versatile ways for businesses to showcase a new product, inform customers about sales or promotions, or use as part of a window display. In today’s rough economic climate, having an advertising tool that is useful for so many functions and can be used in so many different places will pay for itself in no time.

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