Reasons To Use Pop Up Displays For Promotion
As a business owner, there are many ways you can promote new products or services, pop up displays are great examples of this. Either you can opt to put up paid advertisements on billboards, TV and radio, or you can choose to participate in various trade shows and conferences, which will get you more visibility and help you to reach more members of your target audience. If you choose the latter, there are different types of trade show display materials that you will need to exhibit your products. They include: display boards, a panel system, light boxes, banners – and finally, a pop up display.
Pop up displays are the most popular type of trade show display. They have been around for over 30 years, and they continue to satisfy the ever-changing needs of marketers. This article provides an overview of some of the reasons why you should consider using pop up displays when participating in trade shows or conferences.
Increased Visibility with Pop Up Displays
Modern pop up displays are very attractive. By putting up full-color images of your products and graphics, you can easily catch the attention of show goers and conference attendees. Excellent color reproduction and eye-catching sales massages will also help to highlight your products. You can also accessorize your pop up display using different lighting options. These trade show exhibits or convention displays range in size from small tabletop models to larger free standing versions. Regardless of the size, they deliver incredible graphic impact, which can significantly boost your brand presence.
Cost
The main benefit that comes with using a pop up display is the fact that it’s cost efficient. Pop up displays do not cost much. Unlike with other advertising methods, you’ll only need a relatively small amount of money to purchase the pop up display and the exhibition space to set it up. The great thing about pop up displays is that they are available in a wide variety of styles and sizes, so you can choose one that best suits your budget and marketing needs.
Reusable
Once you purchase a pop up display, you don’t have to buy a new one for any more custom exhibits. You’ll just need to reuse the one you are using, although you may have to change the fabric or plastic display material on which your graphics are printed on. This adds to its cost effectiveness.
Portability
Pop up displays are one of the most versatile and convenient display materials available out there. They are usually made of lightweight aluminum, which makes them easy to transport. You can also fold them up, and fit them into a small vehicle.
Easy To Assemble and Disassemble
Another attractive aspect of pop up stands is the fact that they are very easy to assemble and disassemble. There are no special technical skills required, and only one person is needed to erect a large pop up stand. It only takes minutes to expand the frame structure and apply the pop up display panels to your pop up display booth.
Overall, a high-quality pop display with an impressive graphic set up will allow you to realize professional advertising presence, earn strategic advantage over your competitors and get more visibility with your target market at a cheaper cost.
