When putting together a trade show booth, one of the best investments for your money are Retractable Banner Stands, which combine dynamic, vertical advertising space with portability and ease-of-use. However, as the world of trade show displays has grown over the years, the market has been flooded with an enormous variety of products, many of which are very similar to each other. With all of the available possibilities, how do you know which will best serve your needs? Read on for some tips on how to determine which retractable banner stands are right for you!
1. How Often Will Your Retractable Banner Stands Be Used?
This question is actually broken down into two different parts. The first is, how long will this banner stand be used, i.e. what is its total life-span? Will it be used for one event only, or for many campaigns over time?
The second part is, how frequently will it be set-up and torn-down? Will it reside in one location for a long period, or will it need to be assembled and taken down often?
The purpose of these inquiries is to figure out what type of hardware will provide you the greatest ROI. If you plan to utilize your banner stand for a one-off event, or to put them up once for a long period of time in a static location, then your best bet is probably something from a budget banner stand line, which will have less of an impact cost-wise. However, if you plan to use your stand many times over a long duration, it would be in your best interest to look into a premium line of retractable banners because they come with a lifetime limited warranty on manufacturing defects, which may come in handy down the road.
2. Where Will They Be Used?
Are your events mostly indoors or outdoors? While outdoor banner stands can be used in almost any location, the same is not true for indoor banner stands. The biggest variable here, which cannot be predicted, is the weather at your event. Standard, indoor retractable banners have been used at outdoor events before, but many of them are not able to stand up to aggressive winds and other inclement conditions. Outdoor retractable banner stands, on the other hand, have been engineered to stand up to nearly any type of weather, plus they feature a durable scrim vinyl that helps to resist graphic fading that can come with exposure to the sun.
3. What’s the Best Size?
The variety of banner stand sizes available in today’s market can be somewhat intimidating. How do you know which size to use? Part of the answer to this question lies in how much space you have in your trade show booth to devote to the stand. Some of the largest current offerings – around 5′ in width – might not make sense in a standard 10′ x 10′ booth. In this case you’d want to go with something closer to a 31.5″ wide stand. Alternatively, you can also put several smaller banner stands next to one another to create one larger backwall display, which will provide the ultimate in easy transport.
4. Will the Message/Artwork Need to Change?
Do you have a constantly rotating product line, or marketing campaigns that change often? If so you may want to consider purchasing a banner stand that features an interchangeable graphic cassette. These novel products allow the end-user to swap out the banner stands retractable cassette at will with little effort. There is a slightly higher cost associated with having these display graphics printed since they need to incorporate the graphic cassette, but for some applications the extra money can be very much worth it.
If you ever need any help finding the perfect retractable banner stand for your next event, call the friendly professionals at APG Exhibits! www.apgexhibits.com