How to Choose the Best Trade Show Display Company

Choosing the right trade show display company is a crucial decision that can greatly impact the success of your tradeshow experience. A professional exhibit company can help bring your brand to life. They can help create a visually appealing, interactive, and effective display that captures an audience.


Experience is paramount when choosing as it ensures that they have the expertise to deliver high-quality, effective displays. An experienced company has likely worked with a variety of clients and has a deep understanding of how to design and build exhibits that will attract audiences. They will have a proven track record of delivering projects on time and on budget. Working with an experienced  company helps to minimize risks and ensure that your trade show experience is a success.


Having a wide range of display options to choose from is key.  A good company should offer a diverse selection of display options to meet your specific needs and goals. Having a broad selection in both display size and price range allows the customer to have the most options. Accessories and add-ons are another thing to look for when making a decision. Things such as lighting and flooring are always great add-ons to make your display stand out.


Quality directly influences the effectiveness and success of your display. A high-quality exhibit will be well-designed, well-constructed, and able to withstand the wear and tear of the trade show environment. It will also be visually appealing and able to attract and engage attendees. A poor quality display can cause a negative experience for attendees and a waste of your investment. Therefore, it’s crucial to choose a company that prioritizes quality in order to ensure that your exhibit is a success.


Pricing can have a significant impact on your overall trade show budget. Trade show costs can add up quickly, so it’s important to find a company that offers competitive pricing without sacrificing quality. A company with reasonable pricing can help you stay within budget while still allowing you to invest in a high-quality exhibit. Additionally, a company with transparent pricing policies can help you understand exactly what you’re paying for and avoid any surprise costs.

Customer Service

Customer Service

Excellent customer service will be responsive, communicative, and attentive to your needs. They will work with you to ensure that your exhibit meets your specific goals and will be available to address any questions or concerns that you may have. In contrast, a company with poor customer service may be unresponsive, leading to frustration and potentially delays in the process. Good customer service can help ensure a smooth and stress-free process, leading to a successful trade show experience.


Offering customization options can help you create an exhibit that is tailored to your specific target audience, messaging, and overall trade show strategy. This can help you stand out from the competition and effectively communicate your brand to attendees. Customization also allows you to choose specific features and materials that align with your budget and desired level of quality. Overall, customization is crucial for creating a display that effectively represents your brand and meets your specific needs.


An in-house designer is important when choosing, because it allows for a more collaborative and streamlined design process. The in-house designer is directly employed by the company and works closely with their team. This means that they have a deep understanding of the company’s design capabilities and can provide personalized, high-quality design solutions. They can also work closely to understand your specific goals and create a design that meet those needs. In contrast, working with an external designer may lead to communication issues and a less personalized design process.

Turnaround Time

Turnaround time is critical because it can have a significant impact on the success of your trade show exhibit. Trade shows often have tight deadlines, and it’s crucial to have your exhibit ready in time for the event. A fast turnaround time can help ensure that your exhibit is completed on time. Allowing you to focus on other aspects of your trade show strategy. A slow turnaround time may lead to delays and potentially missed deadlines.You don’t want to risk missing out on a key tradeshow because your exhibit wasn’t ready in time.

Product Issues

The last thing you want is for something to go wrong. That’s why it’s important to choose a tradeshow display company that can quickly and effectively resolve any issues that may arise. A reliable  company will have a team who are trained to handle a wide range of issues that may come up. They should be able to troubleshoot and fix problems quickly and efficiently, ensuring that your exhibit is up and running smoothly for the duration of the tradeshow. By choosing a tradeshow exhibit company that is reliable and responsive, you can have peace of mind knowing that any issues that may come up will be handled quickly and effectively, allowing you to focus on other aspects of your tradeshow experience.


Reviews are important  because they provide valuable insights into the company’s past performance and the experiences of other clients. They can help get a sense of the company’s reputation and the level of satisfaction that past clients have had with their services. This can give you an idea of what to expect with the company and help you make an informed decision. It’s also important to pay attention to the types of reviews , as well as the overall tone of the reviews. A company with mostly positive reviews is more likely to deliver a successful trade show exhibit experience. Click here for a list of the best tradeshow display providers!

By considering these factors, you can choose the best tradeshow display company to help you create a successful and impactful exhibit that represents your brand and meets your specific needs and goals.

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