Although it is not an uncommon practice for businesses of all kinds to market their products and services through trade shows, often times the importance of trade show displays is underestimated, especially in terms of retractable banner stands. Trade shows allow companies to get out in front of large groups of potential customers to showcase their wares, hand out contact information, and network with other businesses. Compelling people to walk over to your company’s display becomes of the utmost importance at trade shows.
Retractable Banner Stands
Anyone who has ever been to a trade show has seen that table that only has a few business cards and pens on it. The representative often sits at that table alone and is not interacting with any trade show patrons. Why? First of all, in order for a potential customer to even find out the company name, they must walk over to the table and look at the cards or pens. Then, if they want to know what the company does, they must speak to the representative. After a lengthy conversation, the customer may find out that the company offers something they are not even interested in. Most trade show patrons are not willing to go to such lengths to get information about a business. This is why there is usually no one at these types of tables. In this scenario, the customer has wasted valuable time gathering information on services he does not want. Also, the company representative could have been spending their time talking to someone who was actually interested in the company’s offerings. Your company can avoid being that invisible table with retractable banner stands.
The first consideration must be the company’s budget for the stand. Although great banner stands are available at a low cost, the more complex stands are a little more costly. Once the budget is established, the company needs to identify companies that offer trade show display items. Since trade show items are a specialty business, it can be difficult to find retailers. One such retailer however, is APG Exhibits. APG offers everything from small give away items such as pens, mugs, bottled water and pamphlets, to full hardware, printed graphic displays with monitors used to present company media, and, of course, retractable banner stands. They also offer lighting, flooring and items for outdoor display. Next, the company should decide what they want the stand to look like. Often times, it can be hard to decide on a design without examples. Again, this is where APG Exhibits can help. There are pictures of hundreds of products on their website for customers to preview. Also, if the customer does not see what they want, APG has other products not displayed on the website that may fit the customer’s needs. Human beings are naturally visual creatures. If something attracts us visually, we want to get a closer look at it. Attractive retractable banner stands compel people to come to your display area. As trade show participants, we have all seen that one display where so many people are gathered that those beyond the crowd cannot even see. It is the most popular display at the trade show. Why not let that be your company’s display with a retractable banner stand?