Trade shows present such a unique opportunity to showcase a wide variety of businesses and products that more and more companies are adding trade show appearances into their marketing budgets. This is a great thing for everyone involved, but, it makes it all the more important for you to be sure your trade show booth stands out at each and every show you attend.
One of the best ways to make your booth shine is to have cool tradeshow products that draw in attendees (i.e. future clients) and help them have a memorable experience. Here are some ideas that will help you create eye-catching exhibits everyone will want to check out.
Use a Dynamic Banner for Your Trade Show Display
When you’re creating your trade show booth design its important to incorporate some type of signage or banner. Your trade show display is the first line of communication between your business and show attendees and a dynamic banner can really help get your message across.
You’ll want to design a banner for your tradeshow display that not only includes your business’ brand or logo, but also imagery and text that make people want to come to your booth and find out more. Be sure to keep your message focused, clear, and easy to understand, yet, at the same time, refrain from making your signage too busy. A maximum of three key points you want to convey to your audience is a solid recommendation.
Create an Engaging Display Table
Once you’ve got your banner taken care of, its time to address your trade show display table. Your exhibit design should include trade show supplies that will allow you to engage with your customers; otherwise, they may end up just walking on by to the next booth.
This won’t happen though if you include items on your display table like samples, interactive models, or other cool trade show products that make attendees curious. When their curiosity is piqued people will not only come over and look at your display, they’ll ask questions and give you the opportunity to make that connection.
In order to get the right items for your exhibit, be sure to find a reliable trade show display company that is willing to give you advice from their own, personal experience of what’s successful. And remember, any added values a company offers could make a big difference in your trade show’s final ROI.
Offer Trade Show Giveaways Attendees Will Use
Another way to utilize cool trade show products to give your booth an edge is to provide giveaways attendees will use at the show as well as after. A giveaway that can be used at the show is important because it helps publicize your booth to a wider audience than your exhibit alone can reach. When attendees that haven’t been to your display see those who have with your giveaways, these new potential clients will come over and chat with you too.
Trade show giveaways that will be used after the show are beneficial because they’ll help attendee’s remember your specific interaction even after they’ve returned home. This helps you maintain that connection you’ve made with your prospective clients long after your trade show display is put away.
What’s the right giveaway for your business? Companies that offer impression rate statistics for promotional products will help you choose the right item that will suit your message and your budget.
Trade shows can be an incredibly effective way to grow your business, but, in the end, they’re only what you make of them. Be sure to spend your marketing budget wisely and make the most of the opportunity by using cool tradeshow products to help your company stand apart from all the rest. The new clients you bring in as a result will prove it’s been money well spent.
This article was provided by APG Exhibits, a leader in exhibiting, trade show, and event products.