Trade Show Display Design 101: The Basics

Streamlining the Creation of Trade Show Display Designs

Trade Show Display DesignAs we have been reviewing our overall 2013, we’ve realized that there have been quite a few questions that have popped up frequently in regards to the trade show display design process. These questions typically revolve around the types of assets and artwork that are needed to produce sharp, crisp, dynamic displays. We thought it would be prudent at this end-of-year point to feature some of these standard questions and the answers that go along with them.

1. Do You Offer Trade Show Display Design Services?

YES! View our trade show display design services.

2. What Do You Need From Me To Get Started?

This is by far the most asked question. We always encourage clients to review our artwork guidelines (which can be seen here), but in general APG Exhibits prefers artwork to be created either in Adobe Illustrator and exported as an .ai or .eps file OR as a layered file in Adobe Photoshop and exported as an .eps or .psd file.  We highly prefer layered files because if you decide to flatten and send as a .jpeg or .tiff file, chances are we will not be able to make any adjustments to your artwork, which could end up resulting in additional administrative charges (depending on how many resubmissions and proofs it takes to correct the problem).

As far as the files themselves, all text should be converted to outlines and all graphics in vector format; there is a tutorial about vector graphics that can be seen here. For any photographic images you plan to use on your trade show display, the resolution needs to be approximately 100-120dpi at the full, 100% print size. In other words, if you have a large graphic of a car that you want to print at 4-feet wide, then that graphic file needs to be supplied to us at 100-120dpi at an actual size of 4-feet.

3. What If I Can’t Find Any Good Images or Art Using the Specs Provided?

Just ask us! For a nominal fee, we can easily locate and purchase photographs/graphics that fit our requirements for proper trade show display design.

4. Can You Please Review My Design?

Absolutely! APG requires that a full order be placed online before we review any artwork, but when we send you the first round of proofs we always advise on potential issues such as low-resolution graphics or mis-use of graphical templates. However, APG does not typically review or advise on issues like spelling or overall graphical composition quality. We presume that you have reviewed and approved these facets internally before submitting artwork to us.

5. What If Something Is Wrong With My Trade Show Display Graphic When I Receive It?

APG Exhibits will absolutely stand behind our graphic quality on each and every product, but sometimes quality control issues do slip through. If the issue in question is one of printing error and was not present on your final proof, we will reprint immediately at our own expense upon confirmation of the error. If the issue was present in your final proof and/or involves aspects mentioned above like spelling or composition, we will expedite a reprint for you at your cost.

When all is said and done, trade show display design can be a complex issue, but APG loves to help! If you have any questions, please don’t hesitate to connect with one of our helpful project coordinators via phone, email, or live chat today!


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