Display Counters for Your Trade Show Booth that will WOW Attendees!

Choosing Tradeshow Display Counters

Building a tradeshow booth is an important step when planning your tradeshow marketing goals. The steps you take can make or break your event. You should, therefore, think of your trade show booth as your store front. The first thing that people generally see is your welcome center at the front of your booth, which is often a display counter. All too often we see a fold-up table with a custom printed table cover, which can be great when on a tight trade show budget, but does not work for higher end booths. Therefore, using display counters at the front of your booth can have more of a professional WOW! factor that can increase traffic to your booth more than many other factors!

Display Counters: Form and Function!

Your connection with show attendees and how you portray your company is always a priority. You placed your logo and artwork prominently in your booth space and the display looks great! But, having a booth that actually works for you with form and function and at a more superior level than your competitors gives you the edge.

Placing a display counter near the aisle is important so you can engage with your clients. Being upfront and personal with show attendees provides promotional advantages as well as a great return on your investment.

Display counters can help your event staff work more efficiently by allowing them to be easy to interact with. Therefore they can more efficiently seize opportunities and make sales. Display counters help your staff work more efficiently by adding a work area surface that allows access to promotional items. The counters also provide extra security for valuables with lockable doors.

Some display counters are “case to counters;” these hard cases convert to a display counter with the use of a stretch graphic.  An some can also easily fold up and store. These both save time and help you avoid outrageous shipping costs. The time saved from the installation process and teardown can be used to network and focus your efforts on more important goals that need to be completed before the trade show begins and after it ends.