Choosing Tradeshow Display Counters
Building a tradeshow booth is the most important step when planning your tradeshow marketing goals,the steps you take can make or break your event. Think of your trade show booth as your “Store Front”. The first thing that people will see is your welcome center at the front of your booth, which most of the time are display counters. Too often, do we see a fold-up table with a custom printed table cover (which is not bad when on a tight trade show budget), but does not work at all in a higher end booth. Utilizing display counters at the front of your booth that has more of a professional WOW factor can increase your traffic to your booth big time!
Display Counters: Form and Function!
Your connection with show attendees and how you portray your company is always a priority. You placed your logo and artwork prominently in your booth space through the use of graphics and the display looks great! But, having a booth that actually works for you with form and function and at a more superior level than your competitors gives you the edge.
Placing display counters near the aisle is important. Display counters provide a place where you can engage your clients and interact. Being upfront and personal with show attendees provides promotional advantages and great return on your investment.
Using a display counter can make your event staff work more efficiently, allowing them easy to engage, interact, seize opportunities and make sales. Display counters help your staff work more efficiently by adding a work area surface, allowing access to promotional items and material via shelves and securely locking down valuables with lockable doors.
Some display counters are “case to counters”, these hard cases convert to a display counter with the use of a stretch graphic. Some can easily fold up and store. These both save time and help you avoid outrageous shipping costs. The time saved from the installation process and teardown can be used to network and focus your efforts on more important goals that need to be completed before the trade show begins and after it ends.
Case to Counter
Make your next trade show a flexible one. These case convert into podiums and counters for display.
A simple and non-threatening brand channel that encourages conversation and fits into the smallest of exhibit areas.
Counters & Tables
A table or counter is the natural center of attention for a gathering of people.
Good, Better and Best Display Counters!
Take a look at the samples below of the different styles of trade show display counters that are offered at great price points, which do not force you to custom fabricate a counter at a much higher price point. We have listed the counters in a good, better, best order to help you see the differences based on pricing.